Featured Founder Profiles: Stacy Harfert, Bobee

20 Aug

Founder Profile Stacy Harfert

Stacy Harfert, Founder of Bobee

Buyerly Babble will regularly feature company founders and their experiences achieving retail success.  Interested in contributing your story?  Contact us!

Founder: Stacy Harfert, owner and inventor

Company: Bobee Diaper & Wipe Dispenser

URL: http://www.bobeeinc.com

Large Retailers: Buy Buy Baby, Amazon

Career before becoming an entrepreneur:  Sales

Connect with her on Linked In:  http://www.linkedin.com/in/stacyharfert

Bobee Diaper and Wipes Dispenser

Bobee Diaper and Wipes Dispenser

Q: What was the inspiration behind starting your company?

Stacy: My inspiration is smart product design making mom’s life easier. I had a problem and that was being able to organize my diapers and wipes in a small space. I came up with the Bobee, a diaper and wipe dispenser solution. If you have had a newborn and you change diapers in the middle of the night while the lights are off, you fumble around looking for a diaper while not spilling everything off the changing table, let alone doing this with one hand. Through interviews of moms and dads, product testing, and positive feedback, I was so encouraged to keep going! As a result I now produce the Bobee Diaper and Wipe Dispenser, a wall-mounted diaper and wipe caddy.

Q: What do you consider your biggest success to date?

Stacy: My biggest success to date is winning the Huggies MomInspired Grant. $15,000 of seed money enabled me to design and produce retail packaging and bring the Bobee to the retail market. Huggies brought the 2011 class of nine winners to the ABC Kids Show spring conference, the baby industry’s leading trade show, and put us in front of media and buyers. My product was so well received I walked away with orders, sales reps interested in carrying the Bobee in their lineup, and a distributor who is interested in bringing the Bobee nationwide.

Q: What advice do you have for budding product entrepreneurs?

Stacy: There are a lot of things I wish I had done to prepare for the future but just didn’t have the knowledge until I had the experience. One of the best investments I made in my company and to give me the tools to succeed on a large scale was to hire a retail consultant that had experience in areas that I did not. Creating a retailer distribution strategy and roadmap has structured my company for the future success of Bobee.

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