Trade Show Follow-ups: Here is everything you need to know about trade shows from start to finish

11 Sep

Here is a round-up of resources to help you continue your momentum after the trade show.

Question: How do I follow-up with buyers post-show? 


1) Tips on follow-up email content content:

2) Templates for follow-up emails and letters of introduction:

Question: How do I make sure I get purchase orders after the show?


Question: I was approached by international distributors. Should I work with them? 


Question: A big box retailer came to my booth. Am I ready to do business with them?


Question: I received an order. What do I need to do now?


Question: I met some sales reps. How do I know if they are good?


Planning for your next trade show begins NOW. Do a post-mortem recap on this past trade show. Use these learnings to inform your next trade show approach and strategy. Here is a checklist to help you plan for the next show:

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